B&C revolutionizes traceability with QR codes integrated on each garment

In 2025, the brand B&C takes a new step in transparency and innovation by incorporating a unique QR code on each of its clothing. This technological breakthrough allows consumers, retailers and textile professionals to instantly access valuable information about each product.

By simply scanning the QR code with a smartphone, it becomes possible to discover the entire range of clothing: from the source of raw materials to environmental certifications, manufacturing conditions and maintenance advice. This initiative is part of a full transparency approach, ensuring that users are fully traceable and better understand the ethical and ecological commitments of the EU B&C.

Beyond traceability, these QR codes offer an enriched user experience. They provide access to exclusive content such as customization guides, style recommendations or special offers tailored to customer preferences.

With this innovation, B&C confirms its commitment to a responsible and sustainable way, where each product bears an authentic and verifiable history. A step forward that meets the growing expectations of ethical consumers and the quality of the clothing they wear.